Universal Principles of Design

Author(s): William Lidwell


Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. "Universal Principles of Design" is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the '80/20A' rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.


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Product Information

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute (AMSI) and an engineering and design consultant with Stuff Creators Design Studio. He lives in Houston, Texas.

General Fields

  • : 9781592535873
  • : Rockport Publishers Inc
  • : Rockport Publishers Inc
  • : 0.957
  • : November 2009
  • : 254mm X 216mm X 19mm
  • : books

Special Fields

  • : William Lidwell
  • : Paperback
  • : REV
  • : 745.4
  • : 320
  • : Illustrations