How They Blew it: The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures

Author(s): Jamie Oliver & Tony Goodwin

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"How They Blew It" is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero. "How They Blew It" is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask 'Why the hell did they do that?' The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of "How they Blew It" is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.


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How They Blew It profiles business leaders and entrepreneurs and how they went from corporate gurus to financial disaster zones, resulting in the collapse of some of the world's most famous businesses. It looks at the personality traits of these business leaders and the fine line between success and failure.

"In this timely yet disturbing book, journalist Jamie Oliver and recruitment expert Tony Goodwin present a rogues' gallery of entrepreneurs and CEOs who have disgraced themselves and destroyed their companies, often trashing the savings of multitudes of innocent bystanders...The authors lightly, charmingly depict the lives of these corporate desperados, offering lessons other leaders can draw from their stories.", October 2010 "Sixteen business leaders dissected with autopsy-like precision to explain how such remarkable business people all did something unbelievable - they totally blew it. All share similar traits - they were not 'people' people, and nearly all failed to take advice they were given. Few of them are household names but they worked at some of the most notorious companies of recent times - Enron, Lehman Brothers et al. There's another interesting facts: they are all men. Make of that what you will." HR magazine, December 2010 "In a reflection of the times we live in, when are heroes are increasingly being found to have feet of clay, the authors (one of them being a journalist and the other an entrepreneur) bring a lot of experience and empathy towards the Icarus-like saga of 16 business leaders who built empires of epic proportions on the back of their unrelenting ambition and grit, only to see their businesses vaporise around them in no time." Financial Express, September 2010 "How They Blew It is an excellent book, written by people that really know business and entrepreneurship. It is not intended to show you how to blow it, though. It is mostly intended to give you the hints on how to avoid following in the footsteps of the people that have." Continuity, Insurance and Risk, September 2010 "Of itself, the collection of stories in interesting, and encouraging for those who like to see others fall from a high place. But it also has significant value as a lesson for business...Being an entrepreneur is all about risk taking - but the stress here is on a calculated risk." Brianclegg.blogspot, July 2010

Jamie Oliver has over 15 years experience as a freelance journalist writing about business topics and entrepreneurs. A former Daily Telegraph columnist, his work has appeared in The Financial Times, The Independent and a range of leading business magazines. Tony Goodwin runs the international recruitment business, Antal, and is one of the UK's most successful business service entrepreneurs with over 25 years' experience in business.

General Fields

  • : 9780749460655
  • : Kogan Page, Limited
  • : Kogan Page, Limited
  • : 0.32
  • : July 2010
  • : 233mm X 156mm X 17mm
  • : United Kingdom
  • : March 2011
  • : books

Special Fields

  • : Jamie Oliver & Tony Goodwin
  • : Paperback
  • : 2010
  • : 338.70922
  • : 256